The best way to get leads from your website / social media is offer something of value in exchange for an email address.
Right now challenges are working really well for this!
So it works like this, create a challenge in Trainer Pulse (or use one of the templates).
Copy the link from the program and then you can put it:
- In your Instagram bio
- Post it directly to Facebook
- Add a link on your website directly to the free challenge
- Use a tool like Sumo Me / Thrive Themes to advertise it to visitors who are leaving your website (Exit popup)